negotiating genius
Wednesday, 30 November 2016, 18:30

THE POWER OF STORYTELLING

$39.95

Understanding the power of storytelling in a digital world.

TICKETS

Out of stock

Event Description

How to breakthrough and earn influence for your business

Information is not communication, but time after time business leaders fail to achieve their objectives by relying on rational arguments when it is powerful human stories that win every day. We see the impact in a crisis, in political campaigns and in the decisions journalists make about how they create the news and what truly influences an audience. It’s time to rethink how we communicate and put storytelling first.

What you will learn

Stories are the most powerful communications platform because they are irresistible, believable and unforgettable. Participants will be given a deep dive into the DNA of storytelling; practical advice on how to build winning stories using Weber Shandwick Canada’s proven four step process; and review case studies of how storytelling was used to build brands, protect brands, and change society.

We will also look at how storytelling has changed in a digital world and how today’s stories can be unpacked and optimized across multiple channels to engage an audience and drive business success. Along the way we explore the new rules of influence we must embrace and the old rules that never change. Lead with story and you lead the conversation.

Presenter

Greg Power

Greg Power

President of Weber Shandwick Canada

Greg provides strategic oversight to Weber Shandwick’s Canadian offices and is a member of the agency’s North American leadership team. Greg specializes in developing strategic narratives for corporations and C-Suite executives that include storytelling agendas, executive equity programs, strategic messaging and media interview training.

Greg is the most senior crisis and issues management expert in the Canadian business with a strong track record advising executives across Canada. In his 30-year career Greg has been a broadcast journalist, brand marketer and agency leader.

Greg holds a Bachelor of Arts in sociology from McGill University and a Bachelor of Journalism with High Honours from Carleton University. Greg is on the board of the McLuhan Centre for Culture and Technology, Factory Theater, JFL42 and Canfar.

Sponsored By:

blenz-coffee

 

Event Details

Event Series

Leaders are Learners

Cost

$39.95

Date

Wednesday, November 30, 2016

Time

6:30PM – 8:30PM

Venue

Kabuni

Address

1378 West Pender St.
Vancouver, BC

Sponsored By

Blenz Coffee

thompsonJoseph Thompson

VP Marketing & Communications at BuildDirect

Joseph is an e-commerce and innovation executive, having held leadership positions at Amazon and Procter & Gamble. He has extensive experience operating end-to-end businesses and leading organizations across companies and cultures in Asia, NA, SA, and Europe.

Joseph is a frequent guest speaker on e-commerce, brand management and innovation. He has been featured in Men’s Health China and Sohu.com, and is a writer for the Harvard Business Review on doing business in China. Joseph is a graduate of the Harvard Business School, and holds a bachelor of business administration from Wilfrid Laurier University School of Business and Economics.

 

477x279xPeter cropPeter Reek

Owner and President at Smart, Savvy + Associates
Peter is a leader. He has been helping companies make smart decisions and build for success for over 20 years. Seasoned in senior-level marketing, Peter knows what businesses need to meet their goals. He also knows WHO they need. Translation: he knows people. He can spot the star and sniff out the imposter. Peter has served clients in a variety of industries, lead sizable teams and launched divisions in Canada, US, Europe and Australia.

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